Strategic Product Design Partner for B2B Startups

Product Design Partner for Startups That Close Deals Before the Demo.

We help Seed and Series A founders build products that close deals and raise rounds — shipped on a startup timeline.

Strategic Product Design Partner for B2B Startups

Product Design Partner for Startups That Close Deals Before the Demo.

We help Seed and Series A founders build products that close deals and raise rounds — shipped on a startup timeline.

Services

Here's how we work

Services

Here's how we work

Strategy
We start by understanding your product, your users, and where growth is getting blocked. You get a clear direction before a single pixel gets designed.
Strategy
We start by understanding your product, your users, and where growth is getting blocked. You get a clear direction before a single pixel gets designed.
Product Design
We design your product end to end — UI, flows, system — built to meet the standards your investors and enterprise buyers expect.
Product Design
We design your product end to end — UI, flows, system — built to meet the standards your investors and enterprise buyers expect.
Growth Partnership
We stay embedded in your team after launch. We track what's working, run design iterations, and help you hit the next milestone.
Growth Partnership
We stay embedded in your team after launch. We track what's working, run design iterations, and help you hit the next milestone.

Who We Work With

Built for every stage of your startup

Who We Work With

Built for every stage of your startup

Pre Seed

Get your product ready to raise.

5-Minute Demo Flow
Showcase your product's value in under 5 minutes—before investors lose attention.
Fundable Brand Identity
Complete brand system that signals 'serious company' not 'weekend project' to investors.
Clickable Prototype
Interactive prototype investors can experience—not just static screenshots in your pitch deck.
"Before" Analysis Report
Document what makes your product look amateur—then show investors the dramatic transformation.
Feedback Incorporation
Rapid redesign sprint after investor meetings to address their top objections and confusion.
Conversion Funnel Audit
Analyze every drop-off point in your funnel and prioritize fixes by revenue impact.

Seed

Grow from first revenue to $1M ARR.

Conversion Funnel Audit
Analyze every drop-off point in your funnel and prioritize fixes by revenue impact.
Onboarding Redesign
Get users to their "aha moment" in under 2 minutes and increase your activation rates.
Fundable Brand Identity
Complete brand system that signals 'serious company' not 'weekend project' to investors.
UX Research & Churn Analysis
Interview users who converted, churned, and stayed—uncovering friction points analytics can't reveal.
Pricing Page Optimization
Reduce confusion and handle objections so you stop losing 30-40% of customers at pricing.
A/B Test Design Variations
Create multiple variations of critical flows so you can test, learn, and optimize continuously.

Serie A & Beyond

Scale from $1M to $10M ARR.

Post-Launch Optimization
Monitor metrics daily and iterate rapidly after launch—we're done when your numbers improve.
Enterprise Feature Design
Add SSO, advanced permissions, audit logs, and custom branding—designed to feel native, not bolted-on.
Scalable Design System
Build comprehensive component libraries and documentation so your team ships features 3x faster consistently.
Multi-Flow Retention Redesign
Redesign 5-8 core flows to systematically reduce churn—onboarding, product, billing, settings, and notifications.
Advanced Analytics & Dashboard Redesign
Transform reporting from data dumps to insight engines—helping enterprise customers prove ROI easily.
Cohort-Based UX Optimization
Create personalized experiences for power users versus casual users—one size doesn't fit all anymore.

Projects

Case Studies

Projects

Case Studies

Contact Us

Tell us what you're building.

Have a project to discuss?
Lucas Rappart
Head of Design
lucas@cliche.design
Christian Lee
Co Founder
christian@cliche.design

Contact Us

Tell us what you're building.

Have a project to discuss?
Lucas Rappart
Head of Design
lucas@cliche.design
Christian Lee
Co Founder
christian@cliche.design