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Automotive

Premium Car-Sharing Concept: Designing Trust Into Peer-to-Peer Mobility

Projects

/

Automotive

Premium Car-Sharing Concept: Designing Trust Into Peer-to-Peer Mobility

Services

Every Startup Faces Design Challenges—We've Solved Them All

Services

Every Startup Faces Design Challenges—We've Solved Them All

Context

Research

Design

challenges

Overview

A premium automotive brand wanted to explore peer-to-peer car-sharing for their vehicle owners—allowing them to lend cars to trusted friends and family through a mobile app.

The challenge was complex:

Vehicles worth $60K+ sitting idle 23 hours per day

No easy way to share with trusted contacts
Insurance and liability concerns preventing casual lending
Existing solutions (Turo, Zipcar) designed for strangers, not social circles

Our mission was to design a mobile experience that made sharing premium vehicles feel as natural and trusted as lending a house key while addressing security, insurance, and convenience through thoughtful UX.

research

Research & Insights

01

Owners would only share with people they know personally. 84% said clear insurance coverage was the deciding factor, not features or convenience.

Trust determines everything

Owners would only share with people they know personally. 84% said clear insurance coverage was the deciding factor, not features or convenience.

02

If lending a car took more than 2 minutes, owners simply said "no, take an Uber." Physical key handoffs and coordination were the biggest barriers.

Convenience must be frictionless

If lending a car took more than 2 minutes, owners simply said "no, take an Uber." Physical key handoffs and coordination were the biggest barriers.

03

67% of informal car-lending had uncomfortable situations: "Was gas refilled?" "Are there new scratches?" "When is it back?"

Returns create awkward moments

67% of informal car-lending had uncomfortable situations: "Was gas refilled?" "Are there new scratches?" "When is it back?"

04

Owners worried about damage and liability. Borrowers worried about doing something wrong or being judged. Both needed reassurance at every step.

Different roles, different anxieties

Owners worried about damage and liability. Borrowers worried about doing something wrong or being judged. Both needed reassurance at every step.

research

Results

01

Based on testing patterns, vehicles could go from 4% utilization (1hr/day) to 18% (4+ hours/day) with minimal owner effort.

340% theoretical utilization increase

Based on testing patterns, vehicles could go from 4% utilization (1hr/day) to 18% (4+ hours/day) with minimal owner effort.

02

Reduced approval and enablement from 30+ minutes (coordinating physical key handoff) to under 2 minutes via digital keys.

90-second lending flow

Reduced approval and enablement from 30+ minutes (coordinating physical key handoff) to under 2 minutes via digital keys.

03

All 16 test participants (8 owner/borrower pairs) successfully completed lending and borrowing flows without assistance or confusion.

100% prototype completion rate

All 16 test participants (8 owner/borrower pairs) successfully completed lending and borrowing flows without assistance or confusion.

04

Testing confirmed all 4 research insights were addressed: trust established, friction removed, returns automated, anxiety eliminated.

Core challenges solved

Testing confirmed all 4 research insights were addressed: trust established, friction removed, returns automated, anxiety eliminated.

Design

Product & Interface Design

Contact Us

Building a startup is hard, but finding the right partner shouldn’t be

Have a project to discuss?

Lucas Rappart

Head of Design

lucas@cliche.design

Christian Lee

Co Founder

christian@cliche.design

Contact Us

Building a startup is hard, but finding the right partner shouldn’t be

Have a project to discuss?

Lucas Rappart

Head of Design

lucas@cliche.design

Christian Lee

Co Founder

christian@cliche.design

/

Premium Car-Sharing Concept: Designing Trust Into Peer-to-Peer Mobility

/

Premium Car-Sharing Concept: Designing Trust Into Peer-to-Peer Mobility

Services

Every Startup Faces Design Challenges—We've Solved Them All

Services

Every Startup Faces Design Challenges—We've Solved Them All

Context

Research

Design

challenges

Overview

A premium automotive brand wanted to explore peer-to-peer car-sharing for their vehicle owners—allowing them to lend cars to trusted friends and family through a mobile app.

The challenge was complex:

Vehicles worth $60K+ sitting idle 23 hours per day

No easy way to share with trusted contacts

Insurance and liability concerns preventing casual lending

Existing solutions (Turo, Zipcar) designed for strangers, not social circles

Our mission was to design a mobile experience that made sharing premium vehicles feel as natural and trusted as lending a house key while addressing security, insurance, and convenience through thoughtful UX.

research

Research & Insights

01

Owners would only share with people they know personally. 84% said clear insurance coverage was the deciding factor, not features or convenience.

Trust determines everything

Trust determines everything

Owners would only share with people they know personally. 84% said clear insurance coverage was the deciding factor, not features or convenience.

02

If lending a car took more than 2 minutes, owners simply said "no, take an Uber." Physical key handoffs and coordination were the biggest barriers.

Convenience must be frictionless

Convenience must be frictionless

If lending a car took more than 2 minutes, owners simply said "no, take an Uber." Physical key handoffs and coordination were the biggest barriers.

03

67% of informal car-lending had uncomfortable situations: "Was gas refilled?" "Are there new scratches?" "When is it back?"

Returns create awkward moments

Returns create awkward moments

67% of informal car-lending had uncomfortable situations: "Was gas refilled?" "Are there new scratches?" "When is it back?"

04

Owners worried about damage and liability. Borrowers worried about doing something wrong or being judged. Both needed reassurance at every step.

Different roles, different anxieties

Different roles, different anxieties

Owners worried about damage and liability. Borrowers worried about doing something wrong or being judged. Both needed reassurance at every step.

research

Results

01

Based on testing patterns, vehicles could go from 4% utilization (1hr/day) to 18% (4+ hours/day) with minimal owner effort.

340% theoretical utilization increase

340% theoretical utilization increase

Based on testing patterns, vehicles could go from 4% utilization (1hr/day) to 18% (4+ hours/day) with minimal owner effort.

02

Reduced approval and enablement from 30+ minutes (coordinating physical key handoff) to under 2 minutes via digital keys.

90-second lending flow

90-second lending flow

Reduced approval and enablement from 30+ minutes (coordinating physical key handoff) to under 2 minutes via digital keys.

03

All 16 test participants (8 owner/borrower pairs) successfully completed lending and borrowing flows without assistance or confusion.

100% prototype completion rate

100% prototype completion rate

All 16 test participants (8 owner/borrower pairs) successfully completed lending and borrowing flows without assistance or confusion.

04

Testing confirmed all 4 research insights were addressed: trust established, friction removed, returns automated, anxiety eliminated.

Core challenges solved

Core challenges solved

Testing confirmed all 4 research insights were addressed: trust established, friction removed, returns automated, anxiety eliminated.

Design

Product & Interface Design

Contact Us

Building a startup is hard, but finding the right partner shouldn’t be

Have a project to discuss?

Lucas Rappart

Head of Design

lucas@cliche.design

Christian Lee

Co Founder

christian@cliche.design

Contact Us

Building a startup is hard, but finding the right partner shouldn’t be

Have a project to discuss?

Lucas Rappart

Head of Design