Designing a cleaner fundraising experience for food-tech founders and investors.
Designing a cleaner fundraising experience for food-tech founders and investors.
Services
Every Startup Faces Design Challenges—We've Solved Them All
Services
Every Startup Faces Design Challenges—We've Solved Them All
Services
Overview
DSCore is a global B2B SaaS platform connecting clinics and specialist labs to manage dentistry cases.
DSCore is a global B2B SaaS platform connecting clinics and specialist labs to manage dentistry cases.
The company wanted to scale internationally, but its platform suffered from:
The company wanted to scale internationally, but its platform suffered from:
Inconsistent UI across markets
Confusing multi-step workflows
Low engagement among specialist labs and technicians
High onboarding friction for new users
Inconsistent UI across markets
Confusing multi-step workflows
Low engagement among specialist labs and technicians
High onboarding friction for new users
Our mission was to redesign the experience end-to-end to make the platform easier to understand, faster to use, and scalable for future expansions.
Our mission was to redesign the experience end-to-end to make the platform easier to understand, faster to use, and scalable for future expansions.
research
Research & Insights
01
Users often relied on external communication (calls, emails) because the platform didn’t clearly indicate progress or status.
Low trust in system feedback
Low trust in system feedback
Users often relied on external communication (calls, emails) because the platform didn’t clearly indicate progress or status.
02
Navigation felt fragmented, leading to confusion and mistakes.
Critical actions were hidden
Critical actions were hidden
Navigation felt fragmented, leading to confusion and mistakes.
03
New users didn’t understand the full workflow, so many abandoned the platform early or required support.
Onboarding was overwhelming
Onboarding was overwhelming
New users didn’t understand the full workflow, so many abandoned the platform early or required support.
04
Yet they interacted with the same screens, creating friction for both.
Different user groups had different mental models
Different user groups had different mental models
Yet they interacted with the same screens, creating friction for both.
Design
Product & Interface Design
