Most design agencies care about winning Awwwards and Dribbble likes. We care about your conversion rate.
We started Cliche Design after spending 7+ years watching startups burn through cash on beautiful products that didn't convert. Gorgeous interfaces. Impressive animations. Zero business impact.
We kept seeing the same pattern: Founders would spend 6 months and $100K building a product, launch it, get crickets. Their onboarding was confusing. Their value proposition was buried. Their pricing page scared people away. But hey, at least it looked pretty.
That's when we realized the industry had it backwards. Design isn't about aesthetics, it's about outcomes. It's about getting users to their "aha moment" faster. It's about reducing churn. It's about making your product so intuitive that support tickets drop by 50%.
So we built an agency that measures success differently. We don't pitch mood boards, we pitch conversion rate improvements. We don't celebrate launches, we celebrate when your metrics move up and to the right.
Today, we've helped 30+ B2B SaaS companies increase their conversion rates by an average of 35%, reduce churn by 30%+, and collectively raise over $127M in funding.
That's what happens when you treat design as a growth lever, not a cost center.
