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Cybersecurity

Turning Invisible Threats Into Visible Protection

Projects

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Cybersecurity

Turning Invisible Threats Into Visible Protection

Services

Every Startup Faces Design Challenges—We've Solved Them All

Services

Every Startup Faces Design Challenges—We've Solved Them All

Context
Research
Design

Services

Overview

A DNS-based cybersecurity platform serving both B2B and B2C users needed a complete product redesign. While the technology was powerful, the app failed to communicate its value.
The core challenges:
  • Users didn't understand what DNS protection meant or why they needed it
  • Onboarding didn't demonstrate value before asking for configuration
  • Outdated visual design made the app feel unreliable
  • Technical language alienated non-technical consumers
Our mission was to redesign the experience to make cybersecurity approachable—helping users understand the protection they're getting while simplifying the setup process that was causing abandonment.

research

Research & Insights

01
Users couldn't see threats being blocked in real-time. Without visible proof of protection, many questioned whether the app was actually working.

Value was invisible

Value was invisible
Users couldn't see threats being blocked in real-time. Without visible proof of protection, many questioned whether the app was actually working.
02
The app required DNS configuration before users experienced any value. Many abandoned during this technical setup step without understanding why they were doing it.

Onboarding asked too much upfront

Onboarding asked too much upfront
The app required DNS configuration before users experienced any value. Many abandoned during this technical setup step without understanding why they were doing it.
03
Terms like "DNS filtering," "threat intelligence," and "recursive queries" confused consumer users. B2B users understood the technology but wanted faster setup.

Technical jargon created barriers

Technical jargon created barriers
Terms like "DNS filtering," "threat intelligence," and "recursive queries" confused consumer users. B2B users understood the technology but wanted faster setup.
04
In cybersecurity, visual credibility is essential. The dated interface made users question the company's technical capabilities and security standards.

Outdated design signaled lack of trust

Outdated design signaled lack of trust
In cybersecurity, visual credibility is essential. The dated interface made users question the company's technical capabilities and security standards.

research

Research & Insights

01
By demonstrating value first and simplifying setup, significantly more users completed configuration and activated protection.

Onboarding completion increased

Onboarding completion increased
By demonstrating value first and simplifying setup, significantly more users completed configuration and activated protection.
02
Average setup time dropped from 11 minutes to 2 minutes through progressive disclosure and smarter defaults.

Time-to-protection reduced

Time-to-protection reduced
Average setup time dropped from 11 minutes to 2 minutes through progressive disclosure and smarter defaults.
03
User testing showed 94% of participants understood what the app did and why they needed it—compared to 31% with the previous design.

"Now I get it" clarity

"Now I get it" clarity
User testing showed 94% of participants understood what the app did and why they needed it—compared to 31% with the previous design.
04
Real-time blocking visualization resulted in higher daily app opens. Users wanted to see their protection working.

Threat visibility drove engagement

Threat visibility drove engagement
Real-time blocking visualization resulted in higher daily app opens. Users wanted to see their protection working.

Design

Product & Interface Design

Contact Us

Building a startup is hard, but finding the right partner shouldn’t be

Have a project to discuss?
Lucas Rappart
Head of Design
Linkedin
lucas@cliche.design
Christian Lee
Co Founder
Linkedin
christian@cliche.design

Contact Us

Building a startup is hard, but finding the right partner shouldn’t be

Have a project to discuss?
Lucas Rappart
Head of Design
Linkedin
lucas@cliche.design
Christian Lee
Co Founder
Linkedin
christian@cliche.design